Social media is not solely meant for personal interaction these days. It has become an important media for growing the business. It is greatly influencing the branders and the marketers to advertise their products. The B2C companies are able to advertise and sell their products directly to the customers, interact with them, predict sales, and so forth.

Social media is a boon for the business today with 50% reduced market expenses; enhanced sales of about 51%; growing business partnerships (55%); improved search engine rankings by 58%; lead generation increase by 65%; gives an insight into marketplace (68%); won loyal customers (69%); more traffic inflow of about 77% and increased exposure by 90%. The business reach is an indisputable attribute of social media.

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