Gone are the days where the companies used to prepare thousands of leaflets, put banners on the roadside for marketing their products and services. The customer expects businesses to read their minds and offer exactly what they need. In accordance, the organisations which are moving digital today are poured with several options, provision to combine with the multiple channels and interact with the customers. A simple collation of the customer data will help to build his profile and predict their desires regarding the purchase. Obviously, from the day zero, ‘customer is the king’ approach rules the businesses.
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